Square Enix to Harness AI for New Content and Experiences by 2024
- Square Enix plans to aggressively use AI in 2024 to create new forms of content
- AI has potential to reshape creative processes and content itself
- Square Enix will first use AI to improve productivity in development and marketing
- Long term, Square Enix hopes to use AI to directly create new content for consumers
- Square Enix also plans more immersive AR/VR experiences, fusing real and virtual worlds