Posted 1/1/2024, 4:00:46 PM
Square Enix Sets Sights on AI and Tech to Boost Content and Sales
- Square Enix president outlines vision to aggressively apply AI and cutting-edge tech for content development and publishing
- Short term goal is to improve development productivity and marketing sophistication
- Long term goal is to use AI to create new forms of content and see tech innovation as a business opportunity
- Aims to enable greater global collaboration and shift to digital in publishing to maximize sales
- Identifies blockchain, AI, and cloud as main investment focus areas and will optimize structure to support these