Starbucks Rolls Out On-Demand Coffee Machines, But Rivals Stick to Batch Brewing For Now
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Starbucks is rolling out new "Clover Vertica" machines that grind and brew fresh, single-cup servings of coffee on demand when ordered. This replaces batch brewing pots of coffee.
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Early reviews suggest the coffee from the Clover Vertica machines tastes hotter and fresher than batch brewed. However, some stores have experienced issues with the new machines.
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Most Americans still prefer regular drip coffee over specialty drinks. 63% of Americans had coffee in the past day, totaling 440 million cups daily.
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KTLA reached out to other major coffee chains like Dunkin', McDonald's, Coffee Bean, Dutch Bros, Peet's, and Philz to see if they will follow Starbucks with on-demand coffee machines. Most did not confirm any plans.
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Independent shops like Philz say they already do on-demand "Brewed-to-Order" coffee. Canadian chain Tim Hortons serves 5 million cups of coffee daily.