Starbucks Loses $11 Billion in Market Value After Boycotts Over Union Lawsuit
• Starbucks lost $11 billion in market value over 2 weeks in November 2022 • This decline accounts for about 10% of the company's total market value • The losses followed backlash and boycotts over Starbucks' lawsuit against a union over a pro-Palestinian social media post • The boycotts raised international awareness and dislike of Starbucks • It's unclear how much the boycotts directly impacted the stock value loss, but they likely played a major role along with other factors