Starbucks’ Pumpkin Spice Latte Returns Thursday—A Week After Dunkin’ And A Full Month Before Fall
Starbucks will be releasing its Pumpkin Spice Latte on August 24th, marking the unofficial start of fall and celebrating the drink's 20th anniversary.
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Posted 8/23/2023, 5:48:07 PM
forbes.com
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Stock futures rose as investors cheered Nvidia's strong earnings report, with other chipmakers also seeing a boost, while Starbucks celebrates 20 years of its pumpkin spice latte with a new iced pumpkin cream chai latte.
Starbucks has unveiled its fall menu, featuring the Pumpkin Spice Latte and two new drinks, the Iced Apple Crisp Oatmilk Shaken Espresso and Iced Pumpkin Cream Chai Tea Latte, along with other seasonal favorites.
Starbucks' Pumpkin Spice Latte (PSL) is back on the menu earlier than ever, with rival chains also jumping on the pumpkin trend, and this year, Starbucks is introducing new variations of the PSL including an iced drink and an alcoholic version.
The popularity of pumpkin spice flavor has exploded in recent years, with businesses across the country offering a variety of pumpkin spice drinks and treats, and the industry being valued at over $510 million in 2019.
Restaurants and retailers are releasing their pumpkin-themed food and beverages even earlier, with the number of limited-time pumpkin launches more than doubling in August 2022 compared to 2019, driven by profitability, consumer demand, and permission to push the boundaries of timing, according to Technomic.
Wendy's will be releasing its pumpkin spice Frosty and pumpkin spice Frosty cream cold brew nationwide on Sept. 12 for a limited time, featuring a blend of pumpkin, cinnamon, nutmeg, and a cold-brew coffee with pumpkin spice syrup and Frosty creamer.
Starbucks spokesperson confirms that the recipe for the Pumpkin Spice Latte and Pumpkin Cream Cold Brew has not changed despite complaints on social media about the taste being different this year.