Stock futures rose as investors cheered Nvidia's strong earnings report, with other chipmakers also seeing a boost, while Starbucks celebrates 20 years of its pumpkin spice latte with a new iced pumpkin cream chai latte.
Starbucks' Pumpkin Spice Latte (PSL) is back on the menu earlier than ever, with rival chains also jumping on the pumpkin trend, and this year, Starbucks is introducing new variations of the PSL including an iced drink and an alcoholic version.
The popularity of pumpkin spice flavor has exploded in recent years, with businesses across the country offering a variety of pumpkin spice drinks and treats, and the industry being valued at over $510 million in 2019.
Starbucks fans are excited for the return of Pumpkin Spice Latte season and the new fall drink lineup, but some are disappointed and left impassioned comments on Instagram about the absence of the beloved Pumpkin Scone from the fall menu.
Wendy's is introducing a new Pumpkin Spice Frosty and Pumpkin Spice Frosty Cream Cold Brew for a limited time, satisfying fall cravings with familiar flavors of pumpkin and warm spices.
Starbucks is offering a buy-one-get-one deal on fall-flavored drinks, including the Pumpkin Spice Latte, every Thursday afternoon in September for Starbucks Rewards members.
Starbucks spokesperson confirms that the recipe for the Pumpkin Spice Latte and Pumpkin Cream Cold Brew has not changed despite complaints on social media about the taste being different this year.
