Starbucks Faces Mounting Competition as Stock Price Slides
• Starbucks' stock price is struggling amid rising competition in the US and overseas markets like China • Occasional customer visits are down in the US and consumers are more cautious in China • The company faces increasing competition from major chains like McDonald's, as well as upstarts like Dutch Bros and Luckin' Coffee • Starbucks is working to attract younger consumers with new beverage innovations and a bigger social media marketing push • The China coffee market has huge long-term potential but faces intense competition for now