Posted 12/15/2023, 9:11:57 PM
Netflix Leans on Licensed Content to Retain Viewers Between Big Releases
- Dow hits record high as stocks cap longest weekly winning streak since 2017
- 45% of Netflix viewing from January to June 2023 came from licensed titles
- Licensing remains crucial part of streaming business model despite past characterizations
- Licensed content keeps viewers engaged between marquee premiers and offers ambient viewing
- Netflix plans to continue licensing content but not to license its own content to competitors