Posted 12/15/2023, 5:03:49 PM
Licensed Shows Still Crucial to Netflix's Business Despite Shift to Originals
- Licensed content drives 45% of Netflix's viewing time from January to June 2023
- Licensing remains crucial to streaming business models despite past characterizations
- Familiar and older licensed shows keep viewers engaged between marquee premieres
- Netflix elevated success of licensed shows like "Suits" with its recommendation system
- Netflix doesn't plan to license its original content to competitors