Posted 12/15/2023, 6:12:00 PM
Licensed Content Still Crucial for Netflix Despite Shift to Originals
- Licensed content drives 45% of Netflix's viewing time from January to June 2023
- Licensing remains crucial to streaming business models despite past concerns about arming competitors
- Familiar and older licensed shows keep viewers engaged between marquee premieres and for ambient viewing
- Netflix has elevated some licensed content like "Suits" to new levels of success vs past platforms
- Netflix does not plan to license its original content to competitors, doubts "reciprocal" value add