Suits Fuels Streaming Growth as Netflix and Disney Embrace Licensed Content Amid Profit Pressures
• "Suits" was the most-streamed title of 2023, signaling growth in licensed content • Netflix has 45% of viewing from licensed titles, though refuses to license out its originals • Disney is embracing licensed content like "Grey's Anatomy" and "Bluey" • Companies originally spent billions creating original IP to compete • Analysts see refusal to license originals as a double-edged sword amid profit struggles