Apple and Amazon Shift Toward Theatrical Releases to Boost Streaming Services
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Apple's "Killers of the Flower Moon" represents a strategy shift to rely more on theatrical releases to drive Apple TV+ subscriptions.
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The $200M+ film had a lukewarm $44M global opening amid SAG-AFTRA strike, but notable due to long runtime.
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Apple plans to spend $1B on theatrical films, matching Amazon's strategy after its $8.5B MGM acquisition.
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Companies recognize theatrical releases will help streaming libraries and bottom lines down the road.
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Apple and Amazon embracing theatrical and streaming is a win-win.