Streaming Spend Soars as Viewers Approach Limit
• Americans spending 27% more on streaming subscriptions than last year, now up to $61/month on average • Half of respondents said they'd cancel streaming if prices increase by another $5 • 75% of Gen Z & millennials want option to combine streamers to search across services • Average streaming bundle nearing price of cable packages ($50-$85/month) • Over 50% of younger viewers discover what to watch from social media over streaming recommendations