Posted 1/19/2024, 1:30:16 AM
Samsung's smartphone share plummets in China as local rivals surge and reputation falters
- Samsung was once the top smartphone vendor in China with 20% market share in 2013, but has declined to just 1% share today
- A damaged reputation from issues like the Galaxy Note 7 battery explosion scandal contributed to Samsung's decline
- Strong local Chinese vendors like Huawei, Xiaomi, Oppo and Vivo have risen to compete against Samsung
- Samsung is trying to stage a comeback by focusing on premium devices like foldables, but faces challenges from tech war supply chain issues
- Samsung has downsized mainland China operations, closing factories and reducing employees, signaling deprioritization of the Chinese market