Big Tech's Ad Revenue Rebound Signals Recovery in Digital Advertising Market

Strong ad revenue growth reported by Google, Meta, and Snap signals a rebound in digital advertising amid economic uncertainty.

AI-powered ad targeting and measurement tools are driving advertiser adoption of digital platforms.

Retail was a particularly strong ad spending category for Google last quarter.

Meta plans to invest heavily in AI for marketing in 2023 to drive growth.

Analysts say large platforms like Google and Meta are best positioned to benefit from the ad market recovery.