Big Tech's Ad Revenue Rebound Signals Recovery in Digital Advertising Market
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Strong ad revenue growth reported by Google, Meta, and Snap signals a rebound in digital advertising amid economic uncertainty.
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AI-powered ad targeting and measurement tools are driving advertiser adoption of digital platforms.
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Retail was a particularly strong ad spending category for Google last quarter.
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Meta plans to invest heavily in AI for marketing in 2023 to drive growth.
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Analysts say large platforms like Google and Meta are best positioned to benefit from the ad market recovery.
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