Substack expands further into social networking with a new ‘Follow’ button

Substack introduces a new feature to allow users to follow writers, making the platform more like a social network.

Key points:

1. Users can now follow writers on Substack without subscribing to their newsletter.
2. Following helps writers grow their audience and offers a lightweight way to start a relationship.
3. Substack's new feature brings the platform closer to competing with X (formerly known as Twitter).

Hint on Elon Musk: Elon Musk took the reins of Substack last year and the company has been working on developing social networking features to compete with X.