He Gets Us Super Bowl Ad Faces Backlash Over Hobby Lobby Ties
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The "He Gets Us" Super Bowl ad showing Jesus washing feet faced backlash from the left over links to Hobby Lobby founders. Critics took issue with Hobby Lobby's stances on contraception and LGBTQ rights.
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The ad was meant to focus on Jesus' message of love and unity. It showed diverse people washing each other's feet to contrast last year's "Love Your Enemies" ad.
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Hobby Lobby co-founder David Green and family are supporting the "He Gets Us" campaign to reintroduce Jesus's brand. His son Mart is on the nonprofit's board.
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Commentators mocked the ad and expressed displeasure over the Greens' connection, citing Hobby Lobby's court fight against covering contraceptives.
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The "He Gets Us" campaign recently moved to a new nonprofit, Come Near, but got $50 million from The Signatry, which funds conservative legal group Alliance Defending Freedom.