Viral AI Mario at CES Raises Questions About Unauthorized Use of Copyrighted Material
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An AI hologram of Mario displayed at CES resembled the character but had an oddly formal voice that creeped people out and went viral.
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The display was created by company Proto without Nintendo's permission as an unfinished proof of concept for a client.
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The AI Mario was part of an AARP activation sponsored by Target featuring AI celebrity holograms.
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The unauthorized use of copyrighted material to train AI models is an ongoing legal debate regarding regulation.
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OpenAI disputes the New York Times' lawsuit alleging ChatGPT infringed copyright by using its content to create substitute products.