Posted 12/23/2023, 6:44:56 PM
Record Holiday Shopping Weekend Ahead as Consumers Flock to Stores for Last-Minute Christmas Bargains
- 142 million shoppers expected on "Super Saturday" (Dec 23) this year, a sharp increase from 126 million in 2017
- In-store shopping preferred over online this year - 53 million planning to shop exclusively in stores
- Holiday spending still resilient despite GDP slowdown - NRF forecasts record $967 billion in sales this season
- 70% of consumers plan to continue shopping week after Christmas to take advantage of sales
- Christmas Eve falls on a Sunday this year, allowing for a full weekend of shopping before the 25th