Google Rolls Out AI Features to Improve Search, Prioritizing Accuracy and Safety
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Google is expanding its use of generative AI to enhance search results and provide more helpful overviews, starting with complex, multi-step questions.
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The goal is to synthesize information to help people understand topics faster and unlock new types of natural language questions.
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Protections against harmful content are a priority, so Google is taking a constrained approach focused on accuracy over fluidity.
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Google aims to drive traffic to content creators and show links to diverse sources, while keeping ads transparent.
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This generative AI experiment is slowly expanding from the US to other countries like the UK to get feedback from everyday users.