Posted 2/27/2024, 2:50:00 PM
Wendy's to Test Demand-Based Pricing and AI Tools to Enhance Service
- Wendy's planning to test "dynamic pricing" for menu items to adjust costs based on demand, like Uber's surge pricing
- Investing $20 million to roll out digital menu boards across US restaurants
- Additional $10 million to enhance digital menu boards with adjustable pricing and offerings
- Will begin testing "dynamic pricing" and AI-enabled menu changes in 2025
- Currently testing AI tool in Ohio to improve speed and order accuracy