Posted 4/9/2024, 11:12:00 PM
Teen VR Use and Social Media Habits Evolve: More Own Headsets, Instagram Gains on Snapchat, Netflix and YouTube Still Top for Video
- Teenage weekly use of VR devices in the US increased from 10% to 13% compared to fall 2023, showing growing interest
- 33% of US teens now own a VR device, up from 31% last year
- Apple Vision Pro launch increased interest in VR/AR headsets, though high price limits widespread adoption
- Instagram improved among teens and is now the #2 favorite app after TikTok, while Snapchat fell to #3
- Teens spend 29% of video time on Netflix and 27% on YouTube; phone remains top method for customer service