Younger, Wealthier Americans Willing to Take on Debt for Travel and Fun in 2024

38% of Americans are willing to take on debt for travel, dining out, or live entertainment purchases in 2024. 27% would go into debt specifically for travel.

Americans are split on whether they'll spend more or less on activities in 2024 than 2023. About 30-25% expect to spend more on travel and dining while 31-33% expect to spend less.

Younger generations like Gen Z and millennials are much more willing to spend more and go into debt for fun purchases compared to Gen X and boomers.

Higher income households earning $80k+ are driving increased spending, especially on travel. 42% earning $100k+ expect to spend more on travel.

Men and parents of kids under 18 are more willing than others to spend more on travel and activities this year, even if it means going into debt.