Taco Bell Wins 'Taco Tuesday' Trademark Battle After 4 Decades of NJ Restaurant's Claim

Taco Bell wins fight to free use of 'Taco Tuesday' after NJ restaurant forfeits rights to trademark
Somers Point, NJ restaurant Gregory's parted ways with 'Taco Tuesday' trademark after 4 decades
Unclear if financial settlement was involved; Taco Bell wanted to free the term for all restaurants
Taco John's abandoned trademark in 49 states to avoid legal fees against larger Taco Bell
Gregory's said Taco Bell made them "look bad" during August free taco giveaway
Forfeiting allows others in NJ to build traditions around Taco Tuesdays
Estimated Gregory's would have paid $100K+ in legal fees to defend trademark
Taco Bell says restaurants can now use "Taco Tuesday" phrase freely
Taco Bell sales jumped 4% last quarter amid 'Taco Tuesday' marketing buzz