Target Limits Self-Checkout to 10 Items to Speed Up Checkout Times

Target is limiting use of self-checkout lanes to 10 items or fewer to improve the customer experience by speeding up checkout times
The new 10-item limit starts March 19 at most of Target's 2,000 store locations
Target and other retailers invested heavily in self-checkout during the pandemic to limit human interaction and mitigate virus spread
Some studies find self-checkout enables more customer theft; 15% of self-checkout users admitted to intentionally stealing goods
Target says the 10-item limit aims to improve service by opening more staffed checkout lanes to help speed up the overall checkout process