Posted 3/5/2024, 8:44:00 PM
Target Launches Paid Membership to Offer Free Shipping, Take On Amazon and Walmart
- Target launching paid membership program "Target Circle 360" in April to boost revenue and compete with Amazon Prime and Walmart Plus
- Members get free 2-day shipping, same-day delivery from Shipt, no fees or markups on orders over $35
- Annual membership costs $49 for first year, then $99; Target Circle cardholders pay $49 per year
- Upgrades to existing free Target Circle rewards program also coming, with automatic deals and personalized bonuses
- Part of Target's "roadmap for growth" amid 4.4% decline in Q4 comparable sales; company still "planning cautiously" for 2023