Target Launches New $99 Membership Program With Same-Day Delivery to Take on Amazon Prime

Target launching new paid membership program "Target Circle 360" on April 7, priced at $99/year ($49 for limited time)

New program includes free same-day delivery, free 2-day shipping, access to Shipt's retail partners, and extended return window

Target also enhancing free membership "Target Circle" with more personalized offers and birthday discount

During "Target Circle Week" from April 7-13, members get up to 40% off select items and gift card offers

Moves aim to compete with Amazon Prime and Walmart+ in home delivery and loyalty membership space