Unauthorized AI-Generated Taylor Swift Ad Raises Questions About Celebrity Image Rights
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An unauthorized ad featured an AI-generated version of Taylor Swift promoting a Le Creuset cookware giveaway. The company said they were not involved.
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AI expert Marva Bailer said that while AI was used, a human made the choice to create a fake ad, risking their reputation and consumer trust.
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Other celebrities like Tom Hanks and Scarlett Johansson have also faced unauthorized ads using AI-generated versions of themselves without consent.
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Johansson planned to pursue legal action against an app that used her voice and images from a Black Widow behind-the-scenes video in an ad.
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A proposed "No Fakes Act" would establish the right to control use of one's own image and voice, allowing individuals to control digital replicas. Violations could face $5,000 fines.