Sophisticated Taylor Swift Deepfake Scam Dupes Fans with Fake Le Creuset Giveaway
• Scam uses deepfake video of Taylor Swift to promote fake Le Creuset giveaway
• Ad uses Swift's image and popularity to dupe fans into giving personal info
• Le Creuset denies any involvement with the fake promotion
• Scam is sophisticated and challenging even for fans to identify as fake
• Tracing financial trail key to catching scammers, but jurisdictional complexities pose challenges