SBF's Mercurial Personality, Not Swift's Savvy, Doomed $25M FTX-Swift Deal
-
Taylor Swift's team signed a $25-30 million/year sponsorship deal with FTX that later fell through when SBF dragged his feet on finalizing it.
-
SBF had a habit of postponing or backing out of deals at the last minute, even high-profile ones like the Met Gala.
-
Earlier reports painted Swift as avoiding disaster by not signing with FTX, but new details show SBF walked away.
-
FTX poured millions into celebrity deals before its collapse, including a Miami Heat arena sponsorship.
-
The deal falling through was likely due to SBF's mercurial personality rather than Swift's business savvy.