Posted 1/12/2024, 10:00:00 AM
Swift's Eras Tour Sparks Tourism and Economic Boost Across Europe
- Swift's Eras Tour is heading to 18 European cities this summer and is already boosting hotel occupancy and prices
- Demand for short-term rentals in some cities hosting Swift concerts has surged nearly 2,000%
- Over 250,000 people expected to attend her Paris and Lyon shows, benefiting transportation and hotels
- US fans traveling overseas for cheaper tickets, similar to domestic economic impact of $4.6B during 2022 US leg
- Swift's concert film of the tour has become highest grossing ever, earning over $260 million globally