Taylor Swift's 'Eras' Tour Could Have $80 Billion Economic Impact
-
Taylor Swift's "Eras" world tour could have a $80 billion total economic impact based on estimates of consumer spending on tickets, travel, lodging, food, merchandise, etc.
-
Her tour's impact so far in the U.S. likely exceeds $10 billion, double initial estimates.
-
Her romance with NFL star Travis Kelce is boosting ratings and engagement for the NFL and advertisers.
-
Viewership spiked for the Chiefs' Oct. 1 game after Swift attended, especially among women.
-
Experts say each Swift concert has the economic impact of a Super Bowl, with potential global impact up to $80 billion.