Tech Giants Unveil Loose AI Agreement Aimed at Curbing Disinformation Ahead of 2024 Elections
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Tech companies including Microsoft, Meta, Google, etc. unveiled an agreement to mitigate risks of AI disrupting 2024 elections, targeting fake audio/video/images.
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Agreement highlights initiatives already underway like detecting and labeling AI content, but lacks specific enforceable measures.
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Reflects challenge of getting many companies to agree quickly and tech's hesitance to aggressively police political content.
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Some experts fear AI could greatly disrupt elections by spreading mis/disinformation, but officials say it mainly amplifies existing threats.
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Companies are setting some guardrails on AI even as they develop more advanced tools, while regulators grapple with how to regulate the technology.