Mainland Brands Gain Popularity in Taiwan Despite Political Tensions
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Taiwanese consumers often choose mainland Chinese products like Xiaomi and Oppo for their low prices and sufficient quality ("cost-performance value"), despite political tensions.
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Mainland brands compete in Taiwan through competitive pricing, marketing, expanding sales channels, and offering features catered to local consumers.
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Products from the mainland make up a significant share of electronics and other goods sold in Taiwan, often under foreign brand names.
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Some Taiwanese consumers remain wary of mainland brands over data privacy concerns or perceptions of lower quality.
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But many Taiwanese don't let politics sway buying choices and regularly replace mainland electronics every few years due to rapid release of new models.