NYT Bets on Games Like Wordle as Key to Future Growth Amid Falling Subscriptions
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The New York Times has invested heavily in digital games since 2014 as newspaper subscriptions decline.
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The NYT purchased the hugely popular word game Wordle for seven figures in 2022 and added it to their Games app.
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An SEC report shows people are spending way more time playing NYT games than reading the paper or using their news app.
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Games like Wordle are now one of the main profit drivers for the Times, earning over 1 million subscribers.
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As the media landscape struggles, the NYT has found success by essentially becoming a gaming platform.