Le Creuset Refutes AI-Generated Taylor Swift Ad Falsely Claiming Cookware Giveaway
• Le Creuset denies affiliation with AI-generated Taylor Swift ad promoting cookware set giveaway
• Ad used deepfake of Swift's voice and likeness without consent to falsely claim she was endorsing Le Creuset
• Ad, posted by "The most profitable shares" Facebook page, has been removed by Meta
• Comes amid rise in deepfakes aiming to fake celebrity endorsement of products without consent
• Raises concerns about growing accessibility of generative AI to easily replicate people's likenesses without permission