Meta debuts AI-generated influencer personas, critics call them cringey and pointless

Meta created 28 new AI-generated influencer personas like Kendall Jenner's Billie and Tom Brady's sports fan Bru.

The AI influencers post AI-generated content and can chat via DM, encouraging user interaction.

Critics say the AI influencers are unoriginal, cringe, and pointless compared to real influencers.

The personas give impersonal advice, share interests, and beg for Instagram engagement.

Examples include Carter for dating tips, Snoop's fantasy fan Dungeon Master, and Paris Hilton's detective Amber.