Meta debuts AI-generated influencer personas, critics call them cringey and pointless
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Meta created 28 new AI-generated influencer personas like Kendall Jenner's Billie and Tom Brady's sports fan Bru.
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The AI influencers post AI-generated content and can chat via DM, encouraging user interaction.
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Critics say the AI influencers are unoriginal, cringe, and pointless compared to real influencers.
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The personas give impersonal advice, share interests, and beg for Instagram engagement.
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Examples include Carter for dating tips, Snoop's fantasy fan Dungeon Master, and Paris Hilton's detective Amber.
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