Settlement Forces Real Estate Agent Commissions Lower, Bay Area Homebuyers and Sellers Could Save Tens of Thousands
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The standard 5-6% real estate agent commission on home sales is likely ending soon per a settlement, which could mean major savings for buyers and sellers.
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With commissions expected to drop by almost a third, buyers and sellers in the pricey Bay Area housing market could save tens of thousands in fees.
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To justify commissions in the new environment, agents may need to provide more services or expertise. More flat fee or discounted rate options may emerge.
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The settlement ends the practice of directing sellers to offer buyer agent commissions, which could give buyers more leverage to negotiate rates.
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New startups see an opportunity to disrupt traditional agent commissions by offering flat fees or online platforms to automate parts of the home buying/selling process.