Jigsaw Launches AI Tools to Score Online Content for Compassion
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New AI tools from Jigsaw can score online posts based on positive attributes like nuance, reasoning, and compassion. Platforms could use these scores to rank comments.
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Boosting positive content could improve online conversations and relationships. It may change the economics of social media to be less dependent on engagement.
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The tools are intended for smaller communities first, not large platforms like YouTube yet. Jigsaw hopes evidence of what works best will accumulate.
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There are risks of bias and gaming the system that need to be addressed. Moderation is still needed along with elevating constructive voices.
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If it succeeds, declining toxicity may reduce demand for misinformation. Virtuous cycles could develop between supply and demand of quality content.