Americans Spend Big on Streaming Despite Gripes Over Prices and Ads
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The average American subscriber pays $924 per year ($77 per month) for streaming subscriptions
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25% pay over $100 per month and 5% pay $200 monthly for subscriptions
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57% have canceled subscriptions due to recent price hikes, but 36% have upgraded after ad-supported options launched
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78% believe a paid subscription should never display ads
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75% of subscribers have at least one "forever subscription" they'll never cancel, even amidst password sharing crackdowns