AI-Powered 'Soccer Mom' Sparks Creativity and Concern

Lena Anderson is a fictional soccer mom powered by AI that can have detailed conversations.

Other AI characters like Jason Smith and Ashley Thompson discuss ideas for engaging MLS audiences.

The company Fantasy creates synthetic humans using AI to help businesses generate and test ideas.

Fantasy's bots have produced novel ideas and made real people more creative in focus groups.

Experts warn anthropomorphizing AI is powerful but problematic, though companies are pursuing it.