Creator Economy Booming as Influencers and YouTubers Reshape Entertainment and Marketing Landscape
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The creator economy, built around social media stars, is estimated to be a $250B industry today and could reach $480B by 2027.
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Creators make money through influencer marketing, brand sponsorships, and revenue sharing on platforms like YouTube.
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YouTube has created over 390,000 jobs in the US and remains a top destination for teens over cable TV and Netflix.
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AI tools like ChatGPT are enabling creators to be more productive and make content faster.
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The growth is driven by influencer marketing spend, new monetization models, and entertainment consumption shifting to platforms like YouTube.