Disabled Travelers Present $60B Opportunity for Destinations Investing in Accessibility
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Disabled travelers represent an underserved market worth $58 billion, presenting a major business opportunity for destinations that accommodate them.
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Destinations like Fort Wayne, Trentino, and Curitiba are making substantial investments in accessibility upgrades to attractions.
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Upgrades cater to mobility impairments, vision/hearing loss, cognitive disabilities, sensory issues, and more.
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While social good drives accessibility, destinations also recognize potential for increased revenue - disabled travel is estimated to be a $60 billion market by 2023.
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Disabled travelers have become more demanding of good service and will take their business elsewhere if destinations don't accommodate their needs.