Twitter's Rebrand to X Leads to Plummeting Usage and Negative Reviews

Twitter's daily active users have declined by 13% since Elon Musk bought it in October 2022, per data from Apptopia.

The rebranding from Twitter to X caused a further loss of over 5% of daily users in both August and September.

User reviews of the X app spiked 2000% negatively after the rebrand, unhappy about losing the blue bird logo.

X's top 10% of power users now account for 72% of time spent on the app, up from 70% before.

Meta's Twitter competitor Threads has failed to gain traction, with only 10% of X users trying it and under 5 minutes use per day.