Posted 3/12/2024, 1:01:00 PM
MrBeast's Viral Formula Reshapes YouTube, But Takes Toll on Mental Health
- MrBeast's videos have come to dominate YouTube, shaping trends in content, editing styles, and thumbnails
- His ruthless focus on views, money, and algorithms has made YouTube more superficial, according to critics like Jacksepticeye
- MrBeast admits his nonstop work schedule leads to frequent mental breakdowns and depression when he stops
- His model relies heavily on sponsorships and avoiding controversy to fund expensive, viral stunts
- Signs point to a YouTube shift valuing authenticity again, as MrBeast tries slowing down and adding more storytelling