Posted 2/1/2024, 10:30:00 AM
New AI Can Predict Human Behavior by Analyzing Eye Movements
- New AI algorithm called RETINA can predict human behavior by analyzing raw eye tracking data before decisions are made
- RETINA uses advanced machine learning to incorporate more eye movement data than current methods
- Algorithm could be used by retailers to customize product recommendations in virtual environments
- Tech companies like Meta and Google acquiring eye-tracking firms for various applications
- Researchers working to commercialize algorithm and extend capabilities to optimize decision-making