Snapchat+ AI Features Attract 7 Million Paying Users
- Snapchat+ subscription with AI features reaches 7M paying users, up 2M since Sept. 2023
- Offerings include AI image generator, image extender, chatbot with GPT-4, and fantasy selfie creator
- Vastly outpaces premium subscriptions from Instagram and Twitter
- Not just a social media subscription, focused on generative AI capabilities
- Users flocking to try new AI features like Dall-E integration and fantasy selfie creator