Samsung Puts Brakes on Galaxy Fit 3 US Launch Amid Slowing Fitness Tracker Demand
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The Samsung Galaxy Fit 3 won't be sold in the US or some other countries due to decreasing demand for fitness trackers.
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Samsung wants to focus on selling more premium wearables like smartwatches in the US market.
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Fitness tracker sales are declining globally while smartwatch sales grow 17% this year.
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Not launching the Fit 3 in the US helps Samsung avoid diluting the average selling price of its wearables.
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With fewer options, the US fitness tracker market is becoming increasingly limited outside of Fitbit and Garmin devices.