Google Pays Apple Over $10 Billion a Year to Remain Safari's Default Search Engine, The Most Lucrative Tech Deal
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Google pays Apple over $10 billion per year to remain the default search engine in Safari, making it the most lucrative tech contract.
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Being the default Safari search provides Google with a massive amount of user data to improve its algorithms. Competitors desperately want access to it.
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Apple has considered changing defaults or building its own search, but the revenue from Google and its superior product have prevented this so far.
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Google wants to remain the exclusive option in Safari to get more searches, even though it knows defaults strongly influence choice.
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If the Apple deal changes due to the trial, the search market could look very different, with more competition and innovation.
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