Lipstick Sales Shine Despite Recession, Supporting 'Lipstick Effect' Theory

The "Lipstick Effect" theory proposes that during recessions, people will buy smaller indulgences like lipstick rather than expensive luxury items. This gives them a mood boost without breaking the bank.

Recent data shows lipstick and makeup sales grew in 2022-2023 despite the recession, supporting the Lipstick Effect. People seem to be buying little treats like chocolate and nice underwear too.

The theory argues we seek out affordable indulgences that make us feel good during stressful times. Studies show we often avoid extremes and choose "middle" options.

Indulging in treats is understandable but risky if over-relied on. Setting money saving rules can help counter the desire to splurge.

The Lipstick Effect reflects human resilience but responsible spending is still essential long-term. Healthy coping mechanisms should be sought too.